CHAVELA'S
Chavela’s is a Crown Heights institution serving up an expansive menu of Mexican fare for over a decade.
Chavela's was created by Chef Arturo Leonar. In 2007 Arturo opened the first incarnation of Chavela’s on Classon Avenue, to immediate response from local diners thrilled to find authentic Mexican flavors – and a charming welcome - in the heart of their developing neighborhood. After a few years it became evident that in order to accommodate the enthusiastic numbers wishing for a place at the table more space would be needed.
Moving to the corner of Franklin and Sterling Place in 2011 afforded the restaurant more space, and Chavela’s became a pioneer, and an anchor, on what over time has become a street burgeoning with creative new businesses.
KGRHC was hired to assist in evaluating the brand for additional growth and expansion opportunities.
where it was.
crown heights, brooklyn
when we did it.
2018, 2019
what we did.
concept development
brand package
brand extension development
expansion planning
real estate advisory
site analysis